Rockland County Health Department’s work mainly focused on working with their vending contractor to provide healthier beverage choices in vending machines in all county buildings. In addition, they also developed and implemented an educational print and media campaign. To accomplish these tasks, meetings were held with the vending contractor and purchasing department to understand how the current beverage vending structure was set-up within the county including length of contract, location of machines, sales data, types of machines and products available. In addition, the Health Department a contract with a media company for implementation of a campaign (print, audio, TV).
“One of the nutrition related goals for one of the clients I work with has been to decrease/ stop consuming soda and increase water consumption. During our last visit he began to talk about the posters regarding sugar-sweetened beverages he has been seeing while riding the bus. These posters have not only reinforced what we had been discussing but also reinforced it at the point of consumption since many people drink these beverages while riding the bus. They also contributed to moving him from the contemplation stage to motivation and action. It is great to have a moment at work when one can remember that no matter what department we work for, all our work supports each other and contributes to bringing us one step closer to a healthier Rockland County.”
THE ROCKLAND COUNTY HEALTH DEPARTMENT EXPERIENCE
What They Did
Outcomes and Successes
Best Practices and Lessons
Contact: Melanie Shefchik, Rockland County Department of Health, Division of Health Promotion, 50 Sanatorium Rd., Building J, Pomona, NY 10970. Phone: 845-364-3786. Email: [email protected]