The Real Bears Project
A project aimed at repositioning soda and other sugary drinks from a source of happiness to a disease-promoting source of sadness.
The Real Bears tells the story of a family suffering from the adverse health impacts of soda consumption, including weight gain, obesity, and tooth decay, as well as diabetes and its associated complications, including amputation and erectile dysfunction. In the film’s stirring conclusion, the family of Bears decides to reclaim their health—and their happiness.
Soda and sugary drinks still are the biggest single source of calories in the American diet, accounting for about 7 percent. And while Coca-Cola, PepsiCo, and other soda companies spend lavishly to position the products as sources of happiness, sugary drinks are directly linked to obesity and diabetes. Each additional sugary drink consumed per day increases the likelihood of a child becoming obese by about 60 percent. Drinking one or two sugary drinks per day increases one’s risk for type 2 diabetes by 27 percent.
The Real Bears family learns—like many real American families have—that these conditions and their complications are sources of sadness, not happiness.